Why SMS is a leading channel for customer outreach

SMS continues to be one of the most effective methods that companies use to communicate with their customers. According to Forbes, both open rates and engagement rates for SMS far exceed those of email:

“The business consulting firm Gartner recently reported that SMS open rates are as high as 98%, while response rates were reported at 45%. Email trails far behind with a 20% open rate and a much lower 6% response rate.”

With these numbers in mind, many companies are incorporating SMS messaging into their marketing strategies, and finding high user engagement as a result. To get started, here are Five Tips For Leveraging SMS Marketing In 2022.
Interested in adding SMS to your current TeleGo plan? Learn more about our different SMS services here.